As a relative newbie to the blogosphere my skills level is moderate at best. So imagine my delight at coming across Copy Compass. With the help of this truly excellent WordPress plugin, my skills at SEO or Search Engine Optimisation are elevated to expert level, literally all at the click of a button. If this sounds too good to be true, read on!
Anyone that’s serious about blogging will know that SEO is absolutely critical to the success of any blog. Making your content “search engine friendly” is an important step to getting those page rankings up and increasing the traffic to your site. Trouble is, SEO is pretty complicated stuff. It requires a steep learning curve to master the finer points of Meta data, keyword density and reading-ease-of-content, just three of the dozen or so aspects that you need to have a handle on. Enter Copy Compass, a Content Analysis tool for WordPress that will do the SEO heavy lifting for you at the click of a button.
The proof of the pudding is in the eating, so I thought it might be useful to summarise my experience with this tool for you. That will help you to evaluate and appreciate it’s potential usefulness for your own situation.
After downloading and installing the Copy Compass plugin, a painless experience, my first candidate for SEO content analysis was the last post on my blog. That’s the one just before this post. Using this plugin to analise your post is absolutely straight forward. Login to your WordPress application, open the post for editing and click a button. That’s it. Next you get an SEO score with a detailed analysis of all the important SEO metrics, plus comprehensive instructions on how to improve your score. To my absolute amazement, after making the adjustments and tweaks suggested by Copy Compass, my score for this post went from 40.9% to 82.3%. That’s a more than 100% improvement! The adjustments took me less than two minutes to do. Really impressive!
With a big smile on my face, I worked through the rest of the posts on my blog. Here are the results:
|Post Title||From %||To %||% Up|
|The Hunter Gatherer Diet and How to Fast Your Way to Better Health||32.4||73.5||126.9|
|10 Things You Can Do To Make 2011 An Awesome Year||42.4||55.6||31.1|
|10 Things I Have Done That You Probably Haven’t||45.3||48.8||7.7|
|Language of Afrikaans and Khoisan Two of 24 Spoken in South Africa||44.8||91.5||104.2|
|Good! Day 68 and Still Standing. Reflections of a Non-Smoker||45.9||75.9||65.4|
|Dan Balsam Emails-Anti-Spam-Crusader. This Man Is My Hero||61.0||85.8||40.7|
|Records On Xray Film: Propaganda Video of Cuban-Missile-Crisis Era||41.5||74.2||78.8|
|Was 3 BC Venus “Star of Wonder” the Real Christmas Star?||54.7||82.7||51.2|
|Information Leak of WikiLeaks and Why the World Has Changed Forever||46.3||76.0||64.1|
Just look at those results. The average improvement (excluding highest and lowest result) is 67%. This is such a cool plugin. If you are serious about improving your SEO skills the value of this tool as a learning aid alone is priceless. I can really recommend it. And no, this is not a paid endorsement. Oh, and the plugin really is priceless. It’s free. Isn’t that wonderful?